Marketing Your Home - First Impressions begin on the computer

Photography is one of the major elements in a real estate professional's marketing strategy. Sprucing up your landscaping and painting that front door red is great...but are you really making an excellent first impression if your photographs are lousy?  According to the Wall Street Journal, photographs are a primary part of advertising and poor photos can discourage potential buyers from looking at a home.

Unfortunately, many agents still don't get it. They take pictures of overexposed windows, tight bedroom spaces and other unflattering aspects of the home rather then showing off the strengths of the home and waiting for optimal lighting conditions. We believe that this skill is so important, that our agents are trained to use wide-angle digital photography and post-processing development skills.  It's no wonder that our homes sell 2-3 times faster then the average real estate agent in Georgetown, Texas. If you invest your efforts in photography, you're investing your efforts in jaw-dropping first impressions.

 

Read about the four core competencies that we believe make an agent revolutionary: