Mars Hill Realty Group

Mars Hill Realty Group - Competitive Advantage

 Company Reputation

• Strong advocates - Certified Negotiation Experts (requirement for all agents in first 12 months)
• Unique market analysis ability with proven results
• Transparent/honest and personable – Blogging/social network site (requirement for all agents in first month)
• Professional – Photography, Staging, Marketing

Company Exposure

• Internet Dominance: Own 40% of listings on first page of Google, Yahoo, MSN - 2010 Goal
• Develop Micro-blogging websites: Sun City, Historic Georgetown, Berry Creek, Acreage, etc. (i.e. www.distinctivephoenix.com)
• Prime signage and office location on 1627 Williams Drive 

Company Perks ($50,000/year production required for some perks):

• Company pays for CNE designation in 1st year
• Company pays for all mandatory continuing education every year
• Company purchases Nikon SLR for agent after the 1st year
• Search engine optimized brokerage website that features agent and distributes company leads at a 70/30 split.
• Company provides regular classes/training on core competencies: (SNAP) - Social Networking (blog, facebook, etc.), Negotiating, Analysis, (buyer/seller,agent,property), Photography
• (future) In-house transaction coordinator/marketing assistant
• (future) In-house mortgage/insurance agent/property manager

Mars Hill Realty Group - Commission and Bonus Structure

• Every real estate agent is on an 80/20 split and pays E&O insurance per transaction (approx. $50/transaction)
• Recruiting incentive - Recruiting an agent to the company gives you $1000 at new agent's first closing.
• Agents will be independent contractors
• Agents are responsible for purchasing their own signs, business cards, website, marketing and all other business-related expenses.  Company will pay for half of business card costs.

Mars Hill Realty Group - Overview of Ownership

• Edward will be majority owner of brokerage company
• All decisions (financial, managerial, etc) will be made by brokerage owner (CEO)
• Weekly business meetings will be held - regular “hip-pocket training” will be conducted to strengthen core competencies: Social Networking (blog, facebook, etc.), Negotiating, Analysis (buyer/seller,agent,property), Photography

Mars Hill Realty Group - Financial Goals

• $300,000 Gross commissions in 1st year with 5 agents and 10% growth
• $1,000,000 Gross commissions by 14th year
• Keep brokerage operating costs under $57,000/year (includes taxes, rent/utilities, marketing, etc)